Authenticity
Who says that marketing is all about selling snake oil? The best marketing gets the right product in front of the people who need it at the right time and in the right way. It’s not about tricking anyone. It’s about helping people discover products they will genuinely love and doing so in an honest, authentic way.
Grow Your Brand
Reach new audiences, build your pipeline, and acquire new users
Know Your Audience
At the end of the day, it all comes down to knowing your audience. Who was your product designed for? What do they care about? Where do they hang out on- and offline? Armed with this knowledge, we can develop a plan to reach, engage, and turn them into customers and brand evangelists. This could include social media, email nurture campaigns, targeted content, special events, and many more levers in the marketer’s control panel.
Build Your Community
Cultivate a community of passionate users who love to share your product
Sneezers
Ever heard of Malcom Gladwell’s “sneezers”? They’re users who are so passionate about your product that they “sneeze” it — sharing it with their network and “infecting” them with their excitement. Are you cultivating this very valuable section of your audience?
About
Hi, there. I’m Sophie.
With 15 years of marketing for tech startups and larger companies (AAA) under my belt, I’m a “Jill of all trades” who’s ready to roll up my sleeves and help your business achieve its goals.
I recently left AAA Mountain West Group, where I spent a busy 5+ years working on a range of initiatives, from new AAA Member acquisition to launching new products and, most recently, driving retention through AAA’s Discounts & Rewards program.
Prior to that, I ran all of the marketing for tech startup accelerator and coworking space RocketSpace’s campuses worldwide — handling everything from lead generation to content, social media, email, client comms, launching a new campus in London, and then some.
Let’s develop and implement marketing strategies to help you reach your top-line revenue and engagement goals. Can’t wait to hear all about what you’re working on!
Get in touch
Whether you’re just getting started or already have some of the pieces in place, let’s take a look at where you’re at and what needs to happen to get you where you want to be.